I build interactive experiences straight into the community you already run. A daily menu. A test that knows who took it. A roadmap, a course, a bot, a dashboard. So five thousand members each get something that feels made for them, and not one more feed to scroll.
25 years building software · hundreds of communities
You did the hard part. The tribe exists, people joined, the numbers look fine on paper. And still the space feels like a broadcast channel instead of a home.
The brand-new member and your five-year veteran open the identical screen, and neither one finds the thing meant for them.
Every welcome, nudge and check-in runs through you by hand. That works at fifty members. It quietly breaks at five hundred.
Your course, your library, your rituals are all in there somewhere, under six months of posts nobody scrolls back through.
The features you actually need are the ones no platform ships, so you flatten your idea to fit the software.
A community does not die loudly. It goes quiet. Members stop opening the app, then stop renewing, and you are left running a room that looks full and feels empty.
The fix is not more posting. It is giving people something built for them, waiting when they arrive.
What it looks like insteadMembers log in and the space knows them. Where they left off, what is on today, what comes next. Engagement stops being something you push and starts being something the room does on its own.
For most of my career I built software for companies: UX, human-centred design, real applications for real users. Then I moved into community, and hundreds of tribes later I kept hitting the same wall. The thing the host needed did not exist, and no platform was going to build it.
That wall is gone. I can now design, build and ship a working, custom experience into your community in days rather than quarters. Not a template with your logo on it. The actual thing you described out loud and assumed was impossible.
Strategy, structure, rituals, a plan you then had to build yourself.
The same thinking, shipped as working software inside your community by the end of the week.
Everything below is a live, working piece, running right here in your browser. This is the kind of thing that ends up embedded in your community, in your colours, with your content.
Why it matters. A test is not a toy. It tags the member, and everything after it, the menu, the emails, the roadmap, changes to match.
Why it matters. Members stay when they can see progress. A roadmap turns a vague membership into a path with a next step on it.
Why it matters. Real video, real completion tracking, real unlocks. The course lives inside the community instead of on some other platform members forget to log into.
Why it matters. The first seven days decide whether someone stays. This is that week, running itself.
Why it matters. Trained on your books, your courses, your talks. It answers at 2am in your voice, so the same six questions stop landing in your inbox.
And it does not stop at six. Embedded video streams, member directories, dashboards, automations, MCP servers, second brains, integrations between the tools you already pay for. If you can describe it, it can be built.
Every quote is verbatim. Some clients know me as Giulia, some as Geertrui, one community settled on Julia.
Geertrui was an absolute powerhouse for our Online Community. She brought clarity, and a level of professionalism that transformed our space almost overnight. She gave our community direction, and structure. Julia, is how we refer to her, then took the time to educate us, and because of that, our engagement went up, conversations got richer, and our members felt seen and supported.
There is no question to us what sets Geertrui apart from others, her communication, impeccable follow-through and her deep expertise. If you want someone who will take your community to heart and to the next level with intention, and excellence, Julia is the one.
Giulia has been an outstanding Community Manager for MBA ASAP. She is reliable, proactive, and consistently professional in every interaction. Throughout our engagement, she helped manage and support our global community with exceptional attention to detail, responsiveness, and care for our students.
What impressed me most was her ability to take ownership of projects, communicate clearly, and maintain a positive and welcoming environment for our members. She is organized, dependable, and always willing to go the extra mile to ensure things run smoothly.
Giulia quickly became a trusted member of my team, and her contributions had a meaningful impact on the experience of our students and community. I would not hesitate to work with her again and highly recommend her to anyone looking for a talented, dedicated, and highly capable community manager.
She is an expert with Mighty Networks platform. Don’t hesitate to hire her to start, design, consult, or anything! She is the GOAT for sure! I will most definitely be returning.
Giulia/Geertrui was an excellent thought partner for a major update to our Mighty Networks community. Her communication style is clear and she “leads by example,” showing real-time implementation of her suggestions in her own MN community. I look forward to working with her again!
Giulia was spectacular in her demeanor and abilities. She is curious and very talented. She has a wide range of talents. She is completely dependable and very transparent about what she knows and what she isn’t sure about. She KNOWS Mighty Network very well. Giulia is a classy person that you will find is always looking out for your best interest. Highly recommend!
Collaborating with her within our community has been a gift. She shows up with authenticity, presence, and a real desire to contribute.
Our members felt supported, heard, and respected. She has a natural ability to connect with people while maintaining professionalism and structure.
If you are looking for someone who genuinely cares and brings both heart and skill to her work, you will be in good hands.
Giulia / Geertrui is amazing — she brought our idea to life and we now have a thriving community.
1000% recommend! Geertrui was an incredible partner for my project. Hire her! It’ll be the best investment you make!
No discovery phase that eats a month. You describe it, I build it, your members use it.
One call. You describe the thing your community is missing, out loud, in your own words. I tell you straight whether it is buildable, what it costs and what I would do first.
45 minutesNot a mockup, not a slide. A clickable, running version with your content in it, so you react to the real thing instead of imagining it.
Days, not monthsEmbedded where your members already are, in your colours. I stay on to tune it once real people start touching it.
Then we iterateOne call, 45 minutes, no deck. Bring the feature you have been describing for a year. You will leave knowing whether it can be built, roughly what it costs, and what I would ship first.
I have spent my whole life making places where people feel they belong. Houses, villages, a pizzeria in Italy, and now rooms on the internet.
The tools finally caught up with what I always wanted to give people. It is the best part of this job, and I would love to build yours.